The Switch is not another organization, but rather a unifying element for the city. The Switch is first and foremost a place – again, both physical and digital – and not trying to copy or replicate any other organization already focused on innovation, business/economic development, entrepreneurship and any other similar activity.

Instead, it is designed as a destination – a place – to go and get the help you need to launch and grow a business in Birmingham – which is why we call it an Innovation Destination rather than just a district.