Innovation and entrepreneurship are happening all over the city, but in order to better tell Birmingham’s story, we are establishing The Switch as the epicenter of innovation for the city. The core of the story begins with Innovation Depot and ripples outward from there, which is why we are focusing the brand in the blocks immediately around Innovation Depot.

There have been efforts in the past to brand the innovation district, mostly through signage. The Switch is different because it’s more than just a brand- it’s a full set of tools designed to support innovative business growth in Birmingham. These tools are accessible through The Switch website, which provides resources for entrepreneurs and links to the organizations that can help innovative businesses find support, help and the tools to support their success.

In short, The Switch is Birmingham’s home for innovation.